It's a genre I've admired for a long time... not simply for the aesthetics (which are magnificent... at times) and the technical component (which proves to be a real challenge to do well); But for the fact that it's universal to everyone's experience. In fact, the only thing I can think of that's more universal is probably breathing or circulating blood - and those things are far trickier to photograph!
One of the most inspiring explorations is the book 'Hungry Planet: What the World Eats' by Peter Menzel and Faith D'Aluision. But that's another a very different blog post...
I made my first attempt at the 'nuts and bolts' of it a few days ago. You know... just taking the time to do some tests and figure some basics out. Plus, I've got a gig coming up for a very cool cafe in the Valley and didn't want to go into a food shoot cold. That would just be poor form.
So I went down to the store and bought some bread and vegetables... About $50 worth, all chosen for their size, shape, color and texture. The shopping part was actually lots of fun and inspired some amusing conversations... "That's a lot of bread you've got there", noted the veggie vendor.
Overall, I'm pleased with the results. One of my goals was to really accentuate the shapes and textures; making the food pop off the page and make people want to eat it. It's not as easy as it seems. Much of the time was spent styling the shots which was also very educational. First and foremost I learned that I'll hire a proper food stylist next time!